Plain-language summary: We collect only what we need to operate Cruu — your contact details, vehicle information, location, and payment info. We do not sell your personal data. You can request access, correction, or deletion of your data at any time by emailing support@mycruu.com.
Cruu Inc. ("Cruu," "we," "us," or "our") operates the Cruu mobile application and website at mycruu.com (collectively, the "Platform"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Platform to book mobile auto service appointments.
By using the Platform, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Platform.
Information We Collect
Information You Provide Directly
When you create an account, book a service, or contact us, we may collect:
- Identity information: First name, last name, and profile photo (optional)
- Contact information: Email address and phone number
- Vehicle information: Make, model, year, VIN (Vehicle Identification Number), mileage, and service history
- Location information: Your service address (where you want us to come) and, with your permission, your device's real-time GPS location to track your technician's arrival
- Payment information: Credit or debit card details and billing address. Payment card data is processed by Stripe, Inc. and is not stored on Cruu's servers — see Section 3 for details.
- Communications: Messages, feedback, or support requests you send us
Information Collected Automatically
When you use the Platform, we automatically collect certain technical information:
- Device information: Device type, operating system version, unique device identifiers, and mobile network information
- Usage data: Pages or screens viewed, features used, time spent, and referring URLs
- Log data: IP address, browser type, access times, and crash reports
- Location data: General location inferred from IP address; precise GPS location only when you grant permission in the app
Information from Third Parties
We may receive information about you from third-party services such as analytics providers, payment processors, and app stores (Apple App Store, Google Play) in connection with your use of the Platform.
How We Use Your Information
We use the information we collect for the following purposes:
- Providing the service: To process bookings, dispatch technicians to your location, and deliver mobile auto maintenance and repair services
- Account management: To create and manage your Cruu account, authenticate your identity, and maintain your service history
- Payments: To process payments for services through our third-party payment processor, Stripe
- Communications: To send booking confirmations, appointment reminders, technician ETA updates, service summaries, and important account notices via email, SMS, or push notification
- Customer support: To respond to your inquiries, resolve disputes, and troubleshoot problems
- Safety and security: To verify the identity of users and technicians, detect fraud, and protect the integrity of the Platform
- Improving the Platform: To analyze usage patterns, conduct internal research, and enhance the functionality and design of our app and website
- Legal compliance: To comply with applicable laws, regulations, and legal processes, and to enforce our Terms of Service
- Marketing (with consent): To send you promotional communications about new services or offers. You may opt out at any time using the unsubscribe link in any marketing email or by contacting us.
How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:
Service Providers
We share information with trusted third-party vendors who help us operate the Platform, including:
- Supabase: Database and backend infrastructure hosting
- Stripe, Inc.: Payment processing. Stripe's privacy policy is available at stripe.com/privacy. Cruu does not store full card numbers on its own servers.
- Resend / email service providers: Transactional and notification emails
- Analytics providers: Aggregate usage analytics to improve our Platform
- Cloud infrastructure: Hosting and content delivery
All service providers are contractually obligated to use your information only to perform services on our behalf and to protect it in accordance with applicable law.
Technicians
When you book a service appointment, we share your name, phone number, service address, and vehicle information with the assigned technician so they can perform the service. Technicians are bound by confidentiality obligations.
Legal Requirements
We may disclose your information if required to do so by law or in good-faith belief that such action is necessary to: (a) comply with a legal obligation or court order; (b) protect and defend the rights or property of Cruu; (c) prevent or investigate possible wrongdoing; or (d) protect the personal safety of users or the public.
Business Transfers
In connection with a merger, acquisition, reorganization, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you before your personal information becomes subject to a materially different privacy policy.
With Your Consent
We may share your information with third parties for any other purpose with your explicit consent.
Data Security
We take the security of your personal information seriously and implement commercially reasonable technical, administrative, and physical safeguards to protect it from unauthorized access, use, alteration, or disclosure. These measures include:
- Encryption of data in transit using TLS/HTTPS
- Encryption of sensitive data at rest
- Access controls limiting who within Cruu can access personal data
- Use of industry-standard payment processing (Stripe) so card data never touches our servers
- Regular security reviews and monitoring
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you believe your account has been compromised, please contact us immediately at support@mycruu.com.
Your Rights & Choices
Depending on your location, you may have certain rights regarding your personal information. You can exercise any of the following rights by contacting us at support@mycruu.com:
- Access: You have the right to request a copy of the personal information we hold about you.
- Correction: You have the right to request that we correct any inaccurate or incomplete personal information. You can also update most information directly in the Cruu app under Account Settings.
- Deletion: You have the right to request that we delete your personal information. Note that we may need to retain certain information for legal, safety, or business reasons (e.g., records of completed transactions).
- Portability: You may request a copy of your data in a structured, machine-readable format.
- Opt-out of marketing: You may unsubscribe from marketing emails at any time by clicking "Unsubscribe" in any marketing email or contacting us. Note: you cannot opt out of service-related communications (e.g., booking confirmations).
- Push notifications: You can disable push notifications at any time through your device's notification settings.
- Location access: You can revoke GPS location access at any time in your device settings. Some features (live technician tracking) require location permission to function.
We will respond to verifiable requests within 30 days. We may need to verify your identity before processing your request.
Cookies & Tracking Technologies
Our website at mycruu.com uses cookies and similar tracking technologies to operate the site and understand how visitors use it.
Types of Cookies We Use
- Strictly necessary cookies: Required for the site to function (e.g., security, form submission, spam protection via Cloudflare Turnstile). These cannot be disabled.
- Analytics cookies: Help us understand how visitors interact with our site (page views, referral sources, time on page). We use aggregated, anonymized data only.
- Preference cookies: Remember your settings and choices to improve your experience on return visits.
Your Cookie Choices
Most web browsers allow you to control cookies through their settings. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you disable cookies, some features of the website may not function correctly.
Our mobile app does not use browser cookies but may use equivalent device-level identifiers (e.g., advertising IDs) which you can reset or limit through your device's privacy settings.
Data Retention
We retain your personal information for as long as your account is active or as needed to provide you services. We also retain and use your information as necessary to:
- Comply with our legal obligations (e.g., tax and financial records are retained for a minimum of 7 years as required by law)
- Resolve disputes and enforce our agreements
- Operate, maintain, and improve the Platform
When you delete your account, we will delete or anonymize your personal information within 90 days, except where retention is required by law or legitimate business interest.
Children's Privacy
The Cruu Platform is intended for users who are 13 years of age or older. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child under 13 has provided us with personal information, please contact us immediately at support@mycruu.com and we will promptly delete such information from our records.
If you are between 13 and 18 years old, you may only use the Platform with the involvement and consent of a parent or legal guardian.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:
- Update the "Last updated" date at the top of this page
- Notify you via email or a prominent notice within the Cruu app at least 14 days before the changes take effect
Your continued use of the Platform after the effective date of any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please reach out to us:
- Email: support@mycruu.com
- Website: mycruu.com
- Mailing address: Cruu Inc., Miami, Florida, United States
We will respond to all inquiries within 5 business days.
Questions about your privacy?
Our team is here to help. Send us an email and we'll get back to you within 5 business days.
support@mycruu.com